SEO Case Study
November 2023 - October 2025
How a Rural Midwestern Multi-Location Equipment Rental Business Dominated a Major Metropolitan Area
See how the integraDX team helped a business struggling with online sales explode into major market and realize exponential revenue growth
The Results
Metrics That Matter
Over a two year period, the integraDX team worked hard to deliver tangible business results. From exponentially increasing the website visibility on Google with additional keywords to the bottom line: more revenue on the books.
The combination of integraSoft’s robust equipment rental software, a content-rich website with eRental site integration is the core foundation of all of our SEO campaigns.
Boost in Revenue
as compared to the previous two year period
The Challenge
Expanding Beyond the Rural Local Market
The business faced a common challenge for equipment rental businesses rooted in rural communities throughout the nation: slow digital growth and difficulty competing in larger metropolitan search markets. Their initial SEO footprint was limited, hindering their aggressive expansion goals.
The Strategy
Comprehensive & All Encompassing Approach
The integraDX team worked with the business to set forth clear and precise goals (both short-term and long term), key performance indicators, and a strategy that the business could hold integra accountable for. We were laser focused on breaking into a market with a population of just under 1M, a stark contrast to the closest location (24 miles away with a population of 5,389).
The Outcome
Dominating a Metro Area From 24-Miles Away
As of December 2025, this business is dominating page 1 of search results, typically within the first 5 organic website results, for this large midwestern city. Not only are they expanding out into this metro area, they are getting more business overall thanks to the huge increase of visibility that only SEO and a knowledgeable technical team can provide.
Disclaimer
SEO results are dynamic and not guaranteed. Performance varies by business, competition, geographical location, location changes (new/closed sites), and other evolving factors. integraSoft applies best practices but cannot control external market variables.
Frequently Asked Questions
What is the secret to scaling an equipment rental software business's SEO footprint?
The secret is a comprehensive, multi-faceted strategy focusing on local, on-page, technical, and off-page SEO. When you work with an equipment rental software business who can do it all (rental software, eRental, Website, SEO, Google Ads, etc), you can communicate more effectively and work with a partner who truly understands your unique situation, goals, and needs.
How does integrating an eRental solution impact organic search performance?
An integrated eRental solution, like those offered by integraSoft, allows for the automatic creation and optimization of product and category pages with customizable and unique metadata, schemas, and content. This dramatically increases the total number of indexable, keyword-rich pages on a site, which is crucial for achieving high visibility, whether you run an equipment rental software or party & event rental software business.
Can this SEO strategy work for a party & event rental software company?
Absolutely. The core tenets of local SEO, on-page optimization, and targeted content apply universally. The strategy can be customized to focus on event-specific keywords (tents, tables, bounce houses) and local venues, driving the same successful results seen in the equipment rental sector and helping your party & event rental company thrive.
Ready to Write Your Own Success Story?
Stop losing market share to your competition. The results shown above are a testament to the power of combining a best-in-class rental software with a targeted, expert SEO strategy. Contact integraSoft today for a free, no-obligation SEO consultation and see how our proven strategies can deliver exponential growth for your rental business.