SEO Case Studies
Case Study #1 - Rental Business 'A'
Multi-Location Equipment Rental
Rental Business ‘A’ is a multi-location equipment rental business in Iowa who is seeking aggressive growth and to dominate the market. The Search Engine Optimization (SEO) strategy included targeting keywords and phrases in a target radius and focused mostly on improving keywords related to aerial lifts, scissor lifts, boom lifts, skid steers, and mini excavators. They have seen tremendous growth in their website visibility on Google and other search engines. This is an extraordinary example of the perfect storm of geography, competitors, and good SEO work.
3-Month Case Study
Before SEO
August 2023 - October 2023
562 New Website Users
3,607 Page Views
6.26 Avg. Page Views per User
2m 00s Avg. Engagement Time
9,050 Event Count
SEO Results*
November 2023 - January 2024
1,422 New Website Users (153% Improvement)
10,315 Page Views (186% Improvement)
6.95 Avg. Page Views per User (11% Improvement)
2m 05s Avg. Engagement Time (4% Improvement)
26,075 Event Count (188% Improvement)
Website Visibility
976% Improvement in the Number of Keywords Ranking on Google
6.24k Keyword Ranks (positions) Improved
Case Study #2 - Rental Business 'B'
Multi-Location Equipment Rental
Rental Business ‘B’ is an established and well-known multi-location equipment rental business in the Kansas City, Missouri area. With the goal of improving their overall digital presence, our Search Engine Optimization (SEO) strategy included targeting keywords and phrases in their service radius and focused mostly on improving keywords related to big ticket rentals like aerial lifts, skid steers, and excavators. They have seen steady growth on Google and other search engines and while gaining nearly 70% new website visitors, user analytics show the quality of user traffic has not degraded with the bump in exposure.
3-Month Case Study
Before SEO
September 2023 - November 2023
3,231 New Website Users
24,527 Page Views
7.58 Avg. Page Views per User
2m 16s Avg. Engagement Time
61,678 Event Count
SEO Results*
December 2023 - February 2024
5,478 New Website Users (69.5% Improvement)
40,990 Page Views (67% Improvement)
7.29 Avg. Page Views per User (-3.8%)
2m 11s Avg. Engagement Time (-3.6%)
104,852 Event Count (69.9% Improvement)
Website Visibility
121% Improvement in the Number of Keywords Ranking on Google
11.2k Keyword Ranks (positions) Improved
*Results vary depending on a number of factors including geography, website traffic, competitor efforts, Google algorithm changes, and more.
**Search Engine Optimization (SEO) subscriptions available only to integraRental customers who have an integraSoft-managed website.
