SEO Case Studies
Case Study #1
Multi-Location Construction Equipment Rental Business in the Midwest
This equipment rental business, located in America’s heartland, has four locations offering a substantial fleet of construction equipment rentals including aerial lifts, mini excavators, mini loaders, skid steers, and more. The business is in growth mode and seeking rapid expansion into the neighboring state(s) to significantly grow the business. Their integraSoft built website is still relatively new and did not have a high “site authority” ranking according to Google. Their website was ranking for less than 40 keywords (explaining the large increase shown below). The business was seeking to increase their customer base by reaching new potential customers who weren’t aware they could service/deliver within a 250-mile radius.
integraSoft’s Digital Experience team developed a strategy to increase their website’s keyword portfolio, manage their social media presence, and execute local, on-page, and technical SEO techniques to deliver results.
6-Month Results
415%
increase in website clicks on Google search results
272%
increase in website impressions on Google
60%
increase in organic keyword portfolio
Case Study #2
2-Location Construction Equipment Rental Business in Kansas City, MO
This equipment rental business offers a large fleet of equipment rentals including aerial lifts, earthmoving machinery, landscaping and yard care tools, concrete & masonry tools and more. This business only had an eRental site and not a fully flushed out website. While the domain had site authority and currently ranked for keywords, there was definitely opportunity for improving the number of keywords, their ranking position on Google, and grow their digital footprint.
integraSoft’s Digital Experience team worked with the business to develop a strategy that included building a new website, optimizing on-page and technical SEO strategies, promoting new rental assets and services, and posting to Facebook to promote equipment rentals and more.
6-Month Results
454%
increase in website clicks on Google search results
892%
increase in website impressions on Google
138%
increase in organic keyword portfolio
*Results vary depending on a number of factors including geography, website traffic, competitor efforts, Google algorithm changes, and more.
**Search Engine Optimization (SEO) subscriptions available only to integraRental customers who have an integraSoft-managed website.
